- Less segregation
- Less income inequality
- Better schools
- Greater social capital
- More stable families
In Austin, and elsewhere, there are plenty of nonprofit organizations that focus on any one of these factors independently. There are even partnerships and collaborations among these organizations through which people are working together to coordinate their service and advocacy efforts. However, according to the research, Austin does not fair better than other communities. So what’s the answer?In a 2011 Stanford Social Innovation Review article, John Kania and Mark Kramer introduced the idea of Collective Impact initiatives: “a commitment of a group of important actors from different sectors to a common agenda for solving a specific social problem.” Collective impact takes working together beyond traditional collaborations and partnerships in several important ways.
- There must be a common vision. All partners must have a shared and specific vision for change/impact. This starts from a common understanding of the problem you are trying to impact.
- Success should be measurable. Success is not ultimately the work done, it is in measurable movement towards accomplishment of your vision.
- The power comes from a shared action plan. Success is often dependent on a diverse group of organizations from different sectors with different areas of expertise. These organizations bringing their expertise not just to the meeting, but to specific activities in a shared action plan is what will create the impact.
- Communication and trust are paramount, and take time. And, yes, this means meetings. Kania and Kramer found that partners needed several years of regular meetings to get to know and appreciate their common motivations and efforts.
- The importance of a separate, supporting infrastructure. Kania and Kramer called this the “backbone organization”. Because of the myriad of logistical, administrative and coordinating details that must be handled for a successful and smooth running initiative, Kania and Kramer suggest the backbone organization should have a dedicated staff, separate from the partner organizations. Their primary role is project manager, data manager, and facilitator: they plan, manage, and support the initiative.
As Matt mentioned in his blog Celebrating Success and Looking Ahead, we at Greenlights are thinking about how our community can collectively work to impact our big problems. We’re taking this Collective Impact strategy to heart. In April, I’ll be headed to a conference specifically focused on how to build successful collective impact initiatives and will let you know what I learn. So, stay tuned!Finally, in honor and memory of a great man who often called for us to work together to collectively impact our community, I’ll leave you with this: This Land is Your Land